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Louise Johnson

Groundbreaking Patient Education Video Wins Silver Telly Awa...

1 min read


<p>"The "Mitral Valve Prolapse" video was produced in collaboration with ShareWIK Media Group. It is a unique combination of medical animation and live video. The video features Atlanta-based cardiologist Dr. Randy Martin explaining mitral valve prolapse, a medical condition that can affect the heart and may require corrective surgery. In addition to winning the Silver Telly, the "Mitral Valve Prolapse" video also won an Award of Merit last year at the Association of Medical Illustrators (AMI) Salon."</p>


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Louise Johnson

Medical Animation Used In The Classroom

4 min read

Although film and photography will forever have their place in the classroom, making use of animation and illustration to show medical concepts is priceless at every level of learning. Whether it's children studying the human body for the first time or medical students exploring surgical techniques, medical animation is a vital part of the curriculum. Many benefits can be realized when you hire a professional artist to provide quality graphics to help your students achieve their learning goals in the classroom and beyond.

To give young students the foundation to start to understand new concepts and possibly pave the way for pursuit of careers in the medical field or in medical research, creating engaging visuals is important. With regards to sparking imagination and interest in subjects and giving the leaders and thinkers of tomorrow a jump start on their educational journey, the opportunity to be exposed to concepts and theories from a young age is essential. For young students, medical animation offers them the opportunity to explore the processes of the human body in a safe, accessible format.

Younger children also need a wide variety of stimulating activities. As reported by studies, children have an elevated ability to grasp difficult concepts when they are given a selection of learning materials. Supplementing your teaching materials with illustrations, animation, and models gives every scholar the ability to learn new theories and concepts, no matter his or her learning style, and as you know, every student learns differently. You'll be able to start at the organs and move through tissues, cells, and molecules to show how they all work together as the simulations enable you to move seamlessly from a macro to a micro level. In this way, difficult concepts can be brought to life, giving young learners a comprehensive understanding of the entire system.

The additional learning opportunities supplied by animation also benefit post-graduate and medical students who are at the opposite end of the spectrum. As advances in research and understanding of sophisticated biological functions is changing the world on a regular basis, it becomes progressively difficult to find or create compelling images that reflect that advanced understanding. This is particularly true when you delve into theoretical concepts that have yet to be proved. Breaking down complex systems into illustrations that communicate how those systems work, from cutting-edge surgical techniques to theories in molecular biology, provides a basis of understanding that will certainly benefit students well after they leave the classroom. Animation allows a huge variety of information to be presented in a controlled, straightforward manner. It can be a terrific way to communicate involved processes.

Access to high-end microscopes which enable students to see things that aren't visible to the naked eye can be limited or cost-prohibitive, but this isn't to say that lab work is not vital. Having an animation that details the subject being studied in advance of heading into the lab adds another level of comprehension.

Furthermore, making use of high-quality computer graphics as opposed to cadavers, expensive books, or physical models can save cash-strapped institutions money that can be used toward a lot more practical applications. Educators also don't have the distractions that may exist with live models or photographs which gives them the chance to focus the students’ attention on the subject at hand.

When you're an educator, you want to take every avenue accessible to you to inspire your students to learn and discover. One of the most effective tools in your arsenal may well be medical animation.

Highly rated medical animation through Artery Studios will help improve the accessibility and importance of patient education. Much more information on Artery Studios are readily available on the business' web site,

Tags: medical animation, 3d medical animation, medical device animation

Louise Johnson

Photographs Pale In Comparison To Medical Illustration

3 min read

Illustration has been utilized in medical texts for centuries, especially throughout the Renaissance, when the world of medicine, art, and science was open for discovery. The invention of photography drastically enhanced the ability to convey medical concepts to both doctors and laypeople, and for years, photography was regarded as the gold standard for conveying medical information. While photography is still an invaluable tool in the medical field, more and more people are discovering the importance of quality medical illustration for a wide range of applications.

There is no argument that photography is easily the most realistic representation of a physical object, assuming the right environment. But even if all the conditions are met in which photography is possible, it may still be cost-prohibitive. Studio space, proper lighting, props, stylists, a photographer, a model or two, and retouching are required for photography. That's a number of people to communicate with, which can lead to multiple opportunities for failure. All of those same people will also need to be paid and the materials involved also cost money. Far worse, you may have to come up with all of those resources again if the photograph doesn't turn out the way you expected, or if you have to make changes later.

A well-rendered drawing enables you to express precisely the concept you want to, in a way that your audience can understand. Finding the proper subject and set of circumstances in which to take a photograph can be hard, if not impossible. Only an artist and his or her tools are required for illustration. Not only that, most graphics are created digitally, in layers that enable the artist to easily modify or remove any parts that don't fit your needs.

Medical illustration is better in other ways also. If you are a salesperson, it might be difficult or impossible to get a sample of a medical device or tool that's still in the development stages, even though you need it because you are trying to create compelling photographs so you can sell it. Not only that, the constant evolution which is part of the product lifecycle can often mean many changes to the shape, color, and texture of the product, making the photograph irrelevant in no time at all. An illustrator can adjust and change the image as the product adapts and changes, which means you can always have the latest and relevant examples to present to your client.

Because illustration is not bound by reality, there are more advantages. First of all, when compared with a photograph, it can show greater detail. Cutaway views that show a number of layers of a tool or organism is very difficult with photography. The audience can see an object from multiple perspectives utilizing overlays and transparencies. By distilling ideas down to the fundamental and important details, illustration can convey complex ideas in a manner that your audience can understand. It also allows diagrams to be completely integrated with the image you are portraying which a further advantage.

Every project is different, and the requirements can change depending on your audience, the concept or product you are trying to communicate about, and the immediacy of the subject. Enhancing your advertising copy, patient education materials, or business presentation with high-quality medical illustration is simply one of the best ways to educate and prepare your audience.

At Artery Studios, you can find medical illustration developed with clear and succinct patient education in mind. Visit for much more information on Artery Studios.

Tags: medical illustrator, medical illustration

Louise Johnson

Lasik Surgery - 3D Medical Animation

1 min read


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Louise Johnson

Viscira’s 3D Medical Animation Capabilities Showcased by The...

1 min read


<p>"The piece promotes the key features and benefits of MODO, a 3D modeling, painting, animation and rendering software solution, and includes an interview with Hagop (Kane) Kaneboughazian, Viscira’s Vice President of Animation, as well as samples of Viscira’s industry-leading 3D animation work. (Click here to view the full interview)"</p>


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Louise Johnson

Enhance Your Presentation Utilizing Medical Graphics

4 min read

When trying to land a new client, explaining intricate details to a patient or communicating important concepts to your coworkers, an engaging presentation is important. There are numerous ways to add value to your presentation and make it much more engaging to your audience. One of the best ways to add real value to your presentation and make it resonate is to hire a highly skilled company to create high-quality, precision medical graphics. If you're looking to improve your presentation, here are some tips that can help.

Succinct is Best

Overloading the audience with information can be tempting, but you do not need to stuff your visual presentation with every last point you would like to make and every chart you can find or create. You should elevate your presentation with visual aids, don't make them a substitute for it. Bullet points are a fantastic way to draw attention to the important concepts that you need people to retain. High-quality illustrations can make a big difference to your viewers’ understanding when you have an exceptionally complex idea that you're trying to explain.

Exactness is Important

This is especially important when you are talking to an incredibly educated or knowledgeable audience. Don't gloss over things and don't be satisfied with "good enough" with regards to the information you are sharing. Ensure that any medical graphics, charts, or illustrations you are using are exact. People will lose interest if you aren't displaying your authority on the subject; you don't want this to happen.

Prompt Yourself

The best way to grab the attention of your audience is with a great image, but once you have that attention, you should capitalize on it by sounding knowledgeable and confident about your topic. The slides should not be the way that you display all your knowledge. Instead, put together notes that are viewable only by you.

Audience Prompts

It is a lot easier for the audience to follow along with you if they know where you are and where you're going. To keep the transitions crisp, limit yourself to one point per slide anytime you can. Use header cards to separate your topics so viewers can easily follow along when you have to use several slides for more complex explanations. This is a subtle method to let them know that you know where you are going and keeps them focused.

Engagement Is Very Important

If you are not involving people in your presentation, they may lose focus at some point; this holds true regardless of how enthusiastic you are about the subject. By including personal experiences with humorous anecdotes, you are able to keep them engaged. Where it is relevant, supply hard facts but make it interesting with images. To simulate their minds, do not be afraid to ask difficult questions.

Practice, Practice, Practice

Prior to your presentation, ensure you have your visual aids ready and use them to practice, a lot. You can make your presentation stand out and help your viewers understand important concepts easily when you work with a reputable company to produce high-quality, detailed graphics for your presentation. Practice in front of friends or volunteers if you're able to; by doing this, you can figure out weak points and correct them before you are on the spot in front of clients or students.

That's all it takes to develop a compelling presentation that your audience will appreciate and enjoy. Compelling presentations with high quality medical graphics will make a huge difference, whether you are in sales, an educator or a marketing director.

Incorporating medical visualization into procedure explanations makes it much easier for patients to realize what their bodies are going through. For even more info on Artery Studios, visit them at their site,

Tags: medical graphics, medical visualization

Louise Johnson

Steps Involved In Picking A Medical Animator

4 min read

Medical animation can add value to your presentation, client meetings, or patient interaction. It is important to find an individual or company that balances the qualities which go into a powerful visual given that there are so many. You need an artist with a thorough understanding of the science, the capability to interpret complex systems, and a visual language that distills the key elements of both into a succinct illustration. When you are considering employing a medical animator, ask yourself the following questions.

Can You See the Images Plainly?

The point of using animation instead of video is to clarify the processes you are attempting to illustrate. Perspective, line, color, and light rather than unnecessary details are found in good animation to illuminate the subject at hand. The ideal blend of art and science can be found in quality images. A very good animator should be able to strike the right balance between using enough detail to make the topic understandable but not using so much detail that the message could end up obscured.

Is the Science Behind the Visualization Accurate?

If the science isn't accurate, it won't benefit you or your clients, it doesn't matter how good the illustration is. Make certain that the company displays an understanding of the subjects you need to convey, whether it is anatomy, physiology, surgery, or pathology. Some companies may have different medical animators who specialize in different fields; others may work collaboratively to achieve the best results for you. Finding someone who has the educational background needed to combine the science with the art is rare and priceless.

Do They Communicate the Main Points to the Intended Audience?

The animation you make use of to communicate a process to a surgical student really should be significantly different than the animation you use to communicate a surgical process to a patient. The focus and complexity of each needs to vary while both should be scientifically accurate and visually engaging. Make sure that the firm you are thinking about understands those distinctions.

Is There Compelling Storytelling?

Even when explaining the simplest medical processes, every animation is telling a story. Pace, transition, flow, and story arc should be as important to an animator as it is to a director. The simulation should have a beginning, a middle, and an end, like any good film. It is still, at its essence, about communication between you and the audience.

Do You Like the Working Relationship?

You will want to ensure that the working relationship is one you are comfortable with once you have reviewed the portfolio of the company you are considering. Be sure that the firm or individual is capable of paying attention to and understanding what your needs are. They should also be skilled at communicating throughout the project and checking in with you to make sure that the product they are providing meets your needs. They need to be able to tell you how they will work with you should your needs change midway through; even though nobody wants to throw a wrench into a project, occasionally this is necessary.

A vital first step toward creating a working relationship that will enhance your brand, presentation, or patient education efforts is to take the time to get to know the work of the medical animator you are considering hiring. Once you have established that relationship, you can look forward to successful collaboration for many years.

When it comes to something beneficial for the pharmaceutical, medical, and legal industries, healthcare animation through Artery Studios is necessary. Take a peek at Artery Studios by visiting their website which is

Tags: healthcare animation, medical animator

Louise Johnson

The portrait of an operating room

1 min read


"As a child growing up in a little town in west New Jersey called Chester, Rossettie always enjoyed the gross and gory. Her older sister would faint at the sight or thought of blood, Rossettie recalls. “Whatever is broken in my brain, she has in hyper-drive in her brain,” she said of her sister. She felt right at home in both her high school art and anatomy courses."


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Louise Johnson

3D Medical Animation - Cancer Treatments

1 min read


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