Medical animation can add value to your presentation, client meetings, or patient interaction. It is important to find an individual or company that balances the qualities which go into a powerful visual given that there are so many. You need an artist with a thorough understanding of the science, the capability to interpret complex systems, and a visual language that distills the key elements of both into a succinct illustration. When you are considering employing a medical animator, ask yourself the following questions.
Can You See the Images Plainly?
The point of using animation instead of video is to clarify the processes you are attempting to illustrate. Perspective, line, color, and light rather than unnecessary details are found in good animation to illuminate the subject at hand. The ideal blend of art and science can be found in quality images. A very good animator should be able to strike the right balance between using enough detail to make the topic understandable but not using so much detail that the message could end up obscured.
Is the Science Behind the Visualization Accurate?
If the science isn't accurate, it won't benefit you or your clients, it doesn't matter how good the illustration is. Make certain that the company displays an understanding of the subjects you need to convey, whether it is anatomy, physiology, surgery, or pathology. Some companies may have different medical animators who specialize in different fields; others may work collaboratively to achieve the best results for you. Finding someone who has the educational background needed to combine the science with the art is rare and priceless.
Do They Communicate the Main Points to the Intended Audience?
The animation you make use of to communicate a process to a surgical student really should be significantly different than the animation you use to communicate a surgical process to a patient. The focus and complexity of each needs to vary while both should be scientifically accurate and visually engaging. Make sure that the firm you are thinking about understands those distinctions.
Is There Compelling Storytelling?
Even when explaining the simplest medical processes, every animation is telling a story. Pace, transition, flow, and story arc should be as important to an animator as it is to a director. The simulation should have a beginning, a middle, and an end, like any good film. It is still, at its essence, about communication between you and the audience.
Do You Like the Working Relationship?
You will want to ensure that the working relationship is one you are comfortable with once you have reviewed the portfolio of the company you are considering. Be sure that the firm or individual is capable of paying attention to and understanding what your needs are. They should also be skilled at communicating throughout the project and checking in with you to make sure that the product they are providing meets your needs. They need to be able to tell you how they will work with you should your needs change midway through; even though nobody wants to throw a wrench into a project, occasionally this is necessary.
A vital first step toward creating a working relationship that will enhance your brand, presentation, or patient education efforts is to take the time to get to know the work of the medical animator you are considering hiring. Once you have established that relationship, you can look forward to successful collaboration for many years.
When it comes to something beneficial for the pharmaceutical, medical, and legal industries, healthcare animation through Artery Studios is necessary. Take a peek at Artery Studios by visiting their website which is http://www.arteryhealthcarevisuals.com/.
Tags: healthcare animation, medical animator